I have now been blogging for about six months and I have learnt many things on my journey. One of the main lessons learnt is to be organised in terms of content, scheduling and marketing. I am in no means a pro and I am definitely still learning, but below are some aspects to blogging I have learnt which you may find useful too.
I have seen many other bloggers posting about how they go from initial idea to a finished post. I think this is an incredibly individual thing and you need to find what works for you. For me, as soon as I get an idea I will create a new post using the WordPress app on my mobile so that I don’t forget it and make some brief notes so that I can go back to writing it at a later date when feeling inspired.
Right now I am posting on Mondays, Wednesdays and Fridays so I need to make sure my finished blog posts will go live on one of these days. For this I use the scheduling tool on WordPress to ensure it will be posted on the allocated date. This means you don’t have to worry if you can’t access wi-fi for example.
I have a mini diary where I keep a track of which of my blog posts are going up on what days and whether I need to do anything to ensure they are ready, e.g. taking photos. I have found this pretty useful as I write in and highlight when a post is completely finalised and scheduled so it reminds me to share the post on social media.
I use the Buffer app to schedule tweets on a daily basis. With a free account you can schedule up to ten tweets choosing how many in a day and you can even customise the times they post. Since I have been doing this my engagement has gone up a substantial amount.
Retweet accounts are a great way to get your blog out there to people not directly following you on Twitter. When I schedule my tweets I make sure to tag a couple of retweet accounts so they can be shared with a wider audience.
I write a lot of tweets out and save them as drafts for when I don’t have a lot to say, meaning I am still posting content even when I have no inspiration.
I am still working on my Instagram to be honest. The recent events with the app changing their algorithm have made me feel frustrated with it and disheartened as growing followers is so difficult now. However I am back and trying to make it work for me again.
I am not using any scheduling apps for Instagram, however I do create draft posts and save them so that I have a back-up of posts to put up. Having back-up photos is pretty important so that you are posting everyday to keep the engagement up.
Who knows, in another six months time I may have a completely different set-up to what I use now in terms of organisation, but I am still learning and it seems to be working for me right now. Do you have any apps you use for blog scheduling? Leave me some ideas in the comments 🙂