I did attend Be:Fit London the year before, and it ended up being my favourite of the few events I did attend.
The premise of the festival is for different wellness brands to showcase their products, alongside a jam packed timetable of different classes including Barre, HIIT and Spin plus talks and workshops held by well-known and respected figures within the industry. I listened to a talk given by the beautiful Steph Elswood (Health Chef Steph) all about accepting and staying true to yourself and she is just a ray of sunshine!
I feel as if this festival has a very different premise to it compared to some other events such as FitCon or Body Power – I haven’t attended a Body Power event but I am going off of what I have seen and read about it online. To me, Be:Fit has an atmosphere that everyone and anyone is welcome and that there is no ‘elitist’ feel to it. There were women (and some men) of all shapes, ages and sizes and it felt like an empowering event to be at – which is how it should feel!
At FitCon last year I felt out of place. I didn’t have a six pack, I wasn’t walking around in a sports bra and I just felt intimidated by a lot of the people there sadly. I felt as if I was look down upon because I didn’t have the same ‘look’ as everyone else. There were a lot of fitness social media influencers there doing meet and greets with people queuing for hours to get a photo. I mean, each to their own, but this made the event turn into some sort of pecking order, and I felt right down at the bottom. It was as if aesthetics were the most important thing at FitCon over anything else.
For me Be:Fit was like a breathe of fresh air. The posing and muscle flexing side of fitness wasn’t thrown in your face at all and it was more about wellbeing, empowerment and positivity. I was also incredibly happy to see that Protein World wasn’t there this year as I don’t think some of their products are healthy at all – Carb Blockers and Hunger Buster capsules included!
I feel as if Be:Fit London got a bit of a bashing online, as being a fitness event it got grouped together with the likes of FitCon and Body Power, however I don’t think that is very fair. Be:Fit is something much different to those events and I left London feeling positive and inspired opposed to not good enough and embarrassed.
Have you attended any fitness events? Let me know what you thought about them in the comments!